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brand (noun)

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См. также в других словарях:

  • brand´er — brand «brand», noun, verb. –n. 1. a certain kind, grade, or make; the quality or kind (of goods) as indicated by a mark, stamp, or label. 2. a) a name or mark that a company uses to distinguish its goods from the goods of others; trademark.»The… …   Useful english dictionary

  • brand — ► NOUN 1) a type of product manufactured by a company under a particular name. 2) a brand name. 3) an identifying mark burned on livestock with a heated iron. 4) a piece of burning or smouldering wood. ► VERB 1) mark with a branding iron. 2) …   English terms dictionary

  • brand — {{Roman}}I.{{/Roman}} noun 1 type of product made by a particular manufacturer ADJECTIVE ▪ leading, major, premium, principal, top ▪ the world s leading brand of vodka ▪ famous …   Collocations dictionary

  • brand — /brænd / (say brand) noun 1. a trademark or trade name to identify a product, as that of a distributor, or a manufacturer or other producer. 2. the company identified by such a brand: to battle the big brands. 3. such an image or name or slogan… …  

  • Brand — /brænd/ (say brand) noun 1. Sir David, 1912–79, Australian Liberal politician; premier of WA 1959–71. 2. Mona, 1915–2007, Australian playwright and poet …  

  • brand name — noun a name given to a product or service • Syn: ↑trade name, ↑brand, ↑marque • Members of this Usage Domain: ↑Sectral (for: ↑trade name), ↑Xanax ( …   Useful english dictionary

  • brand name — ˈbrand name noun [countable] the name given to a product by a company so that the product can easily be recognized by its name or design: • The company s brand names include Izond, Lacoste, and Evan Picone. • Swatch is a well known brand name… …   Financial and business terms

  • brand equity — ˈbrand ˌequity noun [uncountable] MARKETING the value of a brand to the company that owns it and to possible buyers of the company. Brand equity is included as an asset on the balance sheet S of some companies, but some people think this is not… …   Financial and business terms

  • brand association — ˈbrand associˌation noun [uncountable] the way in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other: • Nike has started to build the same brand… …   Financial and business terms

  • brand stretching — ˈbrand ˌstretching noun [uncountable] MARKETING when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognize the name: • Virgin, the most quoted example of brand… …   Financial and business terms

  • brand — I noun badge, colophon, copyright label, disgrace, earmark, emblem, hallmark, identification mark, identification tag, impress, imprint, insignia, label, mark, nota, owner s mark, owner s sign, piste, seal, sigil, sign, signet, smirch, stain,… …   Law dictionary

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